FULL SEND - Surf Illustration for Black Hops Brewery

This design is for all you hardcore surfers 🌊 🏄‍♂️ My first design for Black Hops Beer (circa 2018) was a beer character sending it on a skateboard (which you can see hanging on the wall at Black Hops Taprooms)... The other week when BH emailed me saying “We are making a 7.4% Hazy IPA called Full Send, we want a big brother of the BH character fully sending it. Maybe on a big wave? ”... What came straight to mind was the surfers that send it above reefs on fat waves, where if you bail, you get dragged across reef and rock. This beer is now available at Black Hops 🍺